Ivan Vrabec
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Why Me

Am I the right choice for your project?

There are two types of marketers: those who chase vanity metrics, and those who will help you build a great business. I could be the right choice if you're looking for the latter.

We won’t be a good fit if…

  • …you are looking for a yes-man who will do as you say, no questions asked.

  • …you are looking for cheap, generic services.

  • …you are looking for quick fixes instead of long-term solutions.

  • …you provide a mediocre service and don’t care about your customers.

  • …you don’t have proven demand and can’t afford business investments.

We're an ideal match if...

  • ...you value quality, and are focused on providing a great service to your customers.

  • ...you have proven demand and are now looking to grow efficiently and sustainably.

  • ...you are ambitious and want to become a leader in the industry.

  • ...you are forward-thinking and want to do what’s right in the long-term.

  • ...you value authenticity and want to build a meaningful business.

  • ...you are looking for a trusted advisor who is genuinely invested in your success.

  • ...you value expert opinion and are willing to defer to professional advice.

Get a Better Idea About Me

Sounds exactly like what you were looking for?

Schedule an introductory call and find out if I’m the right person for your project. Plus, you’ll receive a free consultation on your marketing system, and how you could optimize it to achieve your goals.

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A cohesive marketing system; based on a long-term, authentic strategy.

What I Can Do For Your business

With the right focus, marketing has the power to transform your business. My approach isn't about chasing the next shiny object - it's about building a foundation that will support you for years to come.

Market Research

Uncover untapped opportunities.

A comprehensive market analysis of your top competitors, competitive alternatives, customer needs and pain points.

  • Market Intelligence

  • Market opportunity report

Digital Strategy

A clear customer acquisition plan.

Identify the types of clients with the highest potential, and learn exactly where to find them and how to convert them. 

  • Buyer Personas

  • Marketing Channels

  • Positioning

Brand Identity

Build a strong and authentic brand.

Clearly and thoroughly define a brand based on your authentic beliefs and values, which will resonate with your ideal clients.

  • Brand Guidelines

  • Authentic Messaging

Digital Presence

Maintain a professional image.

Get a sleek digital presence that mirrors your professionalism. Consistent brand representation across all platforms.

  • Professional Digital Profile

  • Consistent presentation

Marketing Funnels

Generate a stream of quality leads.

Create an enticing offer and set up a digital sales engine that will bring traffic to a conversion-optimized page 24/7.

  • Strong Offer

  • Advertising

  • Landing Pages

Automation

Automate your digital workflows.

Implement automated assistants that will tirelessly take care of repetitive digital tasks for you, without fail.

  • Custom Integrations

  • process Automation

A system designed to alleviate critical marketing struggles.

There are 3 marketing areas crucial for growth, and most businesses struggle with them. This system was designed to solve them in an authentic, long-term sustainable manner.

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  • Lead Generation

    Lead generation is the process of attracting and converting prospective customers for your business.

    Without a consistent flow of qualified leads, your sales pipeline suffers, and your business growth stagnates.

    • Inconsistent lead flow leads to unpredictable revenue and cash flow issues
    • Poor lead quality results in wasted time and resources on unqualified prospects
    • High cost per acquisition eats into profit margins and limits scalability

  • Brand Strength

    Brand strength is the level of influence and recognition your brand has in the market.

    A strong brand helps you stand out from the competition, attract loyal customers, and command premium prices.

    • Lack of authenticity causes customers to question the brand’s credibility and values
    • Absence of connection with your target audience, reducing the brand’s impact and appeal
    • Undefined brand pillars cause inconsistencies, diluting your brand’s overall strength

  • Digital Presence

    Your digital presence encompasses all your online assets, including your website, social media profiles, and online reviews.

    A strong digital presence is essential for attracting new customers, building brand awareness, and driving sales in today’s digital world.

    • Unprofessional presentation can damage credibility and deter potential customers
    • Consistency issues across platforms can confuse customers and dilute your brand identity
    • Lack of relevant information can leave customers uninformed and less likely to engage or make a purchase

Benefits of a cohesive marketing system

Leave your marketing troubles in the past and embrace the power of an intelligent system.

Built for sustainable growth, not trend-chasing. Based on authenticity, not pandering. Focused and cohesive, not fragmented. Clear and simple, not obscure and complex.

 "Ad hoc" MarketingCohesive System
Lead FlowRelies on active involvement.Consistent lead flow.
Lead StatusSkeptical.Pre-sold.
Lead QualityDemanding. Cheap.Easy-going. Willing to pay a premium.
Retention RatesHigh churn.Long-term partnerships.
Brand StrengthLow relevance.Niche authority.
Brand IdentityGeneric, void of substance.Authentic and meaningful.
Online PresenceDisjointed and inconsistent.Sleek and professional.
Marketing ManagementHeavy resource drain.Low-effort.
Marketing CohesionFriction between campaigns.Synergistic gains.
Marketing PerformanceLow efficiency.Highly efficient.
Performance SustainabilityExtremely difficult.Built-in.
Campaign ScalabilityConstant involvement.Scalable.
Decision MakingEverything is convoluted.Clear, actionable data.
Future PlanningLack of clarity and direction.Clear roadmap for improvement.
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Marketing Philosophy

My unique, systematic approach to digital marketing.

The problem with most digital marketing systems is that they are built piece by piece. The various teams creating them focus on a few areas within their domain of expertise, but overlook the interactions between all the other areas involved:

  • business strategy
  • market research
  • consumer psychology
  • cognitive biases
  • persuasion principles
  • buyer’s journey
  • lead nurturing
  • segmentation, targeting & positioning
  • competitive differentiation
  • authentic branding
  • key messaging
  • content strategy
  • copywriting
  • campaign management
  • CRO
  • AB testing
  • sales funnels
  • website strategy
  • project management
  • information architecture
  • UI design
  • UX design
  • SEO
  • web development
  • automation
  • affiliates and partners
  • …

  • Holistic Approach

    Everything is part of a wider, interconnected system. I take into consideration all the possible ways the work I do can interact with and impact your brand, business, and customers.

  • Meticulous Research

    You can’t make plans without quality information. That is why I thoroughly research and analyze the business, competitors, and target audience before every project.

  • Objective-driven Design

    In an efficient system, every element has a purpose. I identify the underlying objectives a system is supposed to achieve, and then design its elements strategically.

  • Technical Excellence

    System performance is limited by the quality of its execution. I am meticulous in my work, making sure each detail is implemented according to best practices.

  • System Architecture

    Implementation quality is not the only performance factor. In order for it to reach its potential, a system needs an optimal structure for cohesion between processes.

  • Future-proofing

    Systems are never “done” - they are constantly growing and evolving. I build systems that are maintainable and scalable, so that editing costs are kept to a minimum.

I consider the bigger picture.

Next Steps

Wonder what the next steps would look like?

I try to make the collaboration process as easy on my clients as possible. I don't want to waste your time before we even start working together, so the negotiation phase is extra quick and seamless.

  1. Call Scheduling

    We book a convenient time for a discovery call. You can use the booking form on the website, or simply reach out to me.

  2. Discovery Call

    We have a relaxed, consultative discussion. I build an understanding of your business needs, and suggest areas of improvement.

  3. Proposal Review

    I conduct preliminary research, plan out the project and send you a proposal. We review the scope of work, timelines and cost.

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Service Offering

Everything your business needs to grow sustainably and authentically - in one place.

I designed my service portfolio to help small service businesses like yours build a robust digital foundation for long-term growth. It is a single source of solutions for all your digital marketing needs.

Marketing Websites

A digital sales system that works 24/7, convincing clients that you’re the right choice.

Microsites

Get a mini website made specifically for your project, sub-brand or marketing campaign.

Landing Pages

Web pages optimized to convert visitors into customers, tailor made for a specific ad campaign.

Google Ads

Advertise your business on two of most popular platforms in the world: Google and YouTube.

Meta Ads

Reach more than 3 billion active users through Facebook and Instagram advertisements.

Microsoft Ads

Reach more than 750 million active users at a lower cost than other advertising platforms.

Social Media Management

Let a professional manage your social media profile, including writing posts and designing accompanying graphics.

Search Engine Optimization (SEO)

Outrank your competitors and steal their traffic share across search engines such as Google, Bing, Perplexity…

Content Marketing

Let a professional strategist create a content plan that will grow your audience and brand authority.

Market Research

Analyze your business, competitive landscape, market dynamics and target audience.

Brand Strategy

Position your brand so that it stand out from the competition and attracts your ideal customers.

Digital Strategy

Get a simple and clear plan for efficiently acquiring new customers using digital channels.

Brand Design

Get a brand new professional image that will make your brand stand out from the crowd.

Graphical Design

Get professionally designed digital assets that you can use for sales and marketing.

Print Design

Get professional designs for printable assets; such as fliers, catalogs, stickers, booklets…

Digital Tools

Increase your productivity by getting access to specialized business tools; such as CRM software, email automation tools, social media schedulers…

Automation

Get a mini website made specifically for your project, sub-brand or marketing campaign.

AI Solutions

Take advantage of the AI revolution and beat your competitors in productivity and efficiency thanks to cutting-edge AI solutions.

Service Implementation Process

A standardized method that produces reliable results.

For projects to get completed on-budget, at a predictable pace and with consistent quality, there needs to be a standardized process. Each service I provide has its own detailed process, but they all roughly follow the stages described here.

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  1. 01. Research Stage

    Analyzing the environment.

    I start by analyzing your business, competitive landscape, market dynamics and target audience.

  2. 02. Strategy Stage

    Charting the optimal path.

    The next step is to define the strategic objectives, map the requirements and plan out the project.

  3. 03. Implementation Stage

    Skillfully executing the plan.

    While working on the core part of the service, I make sure to be thorough and stick to best practices.

  4. 04. Optimization Stage

    Continuous improvement.

    The project doesn’t end upon delivery. I monitor and continuously optimize based on gathered data.

Portfolio

Some of the projects I've worked on.

NOTICE: Some of the projects are unfortunately no longer under my management. Their current state doesn't reflect the level of quality and polish you can expect from my services.

Let's Work Together

Ready to leverage the true potential of digital marketing?

Schedule an introductory call and get a free, zero-obligation consultation on the current state of your digital marketing system, and how you could optimize it to achieve your goals.

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