Strategic websites for service-based businesses.
Websites that go beyond aesthetics and performance. Built strategically to attract ideal clients, build trust and clearly communicate your value.
Strategic approach
A website built from the ground up to support your business goals.
A strategic website is more than a digital brochure. Every part of it—from structure, to content, to functionality—is intentional and tailored to your unique business context.
Key benefits
Advantages of a strategically-built website.
Aligned with your goals.
Every decision is made with your business objectives in mind.
Built for your audience.
Designed around what your clients need, expect and consider.
Part of a cohesive system.
Built for your marketing and business systems, not in isolation.
Clear and trustworthy.
Explains your services clearly and builds confidence in your expertise.
Easy to use and manage.
Intuitive for users and straightforward to maintain and update.
Technically sound.
Reliable, secure, and well-structured for SEO and performance.
Key elements
All you need for an effective website—included in every project.
Strategy
Built on a clear understanding of the market and your target audience—who they are, what they need, and how they make decisions.
Content
Crafted to spark interest in your services and earn trust through clear, purposeful, and persuasive elements.
UX Design
Intuitive layouts that are easy to use, so that your visitors can find what exactly they need—quickly and effortlessly.
UI Design
Professional design that accurately reflects your brand, reinforces credibility, and communicates reliability.
Development
Built according to the highest standards, on a dependable, flexible platform (WordPress) that ensures stability and supports future growth.
Optimization
Engineered for performance and fast load times, with a great technical SEO foundation for easier ranking.
Service offering
Website services and packages tailored for service-based businesses.
All websites are built according to the strategic website principles—designed with purpose, backed by research, and built to support real business outcomes.
Informational Websites
A professional digital presence that clearly communicates core services, establishes credibility, and makes it easy for potential clients to take the next step.
Perfect if you're a newer business, or a business in a more traditional market.
Marketing Websites
Advanced, conversion-driven websites tailored to cater to multiple audience segments. Functions as a central hub in your broader marketing system.
Ideal if you’re an established businesses invested in digital marketing.
Sales Funnels
Focused, small websites designed to convert visitors into customers. Combines strategic messaging, landing pages, and automations in a tightly scoped package.
Made for marketing campaigns and digital-first businesses.
Management Plans
Ongoing support to keep your site secure, up-to-date, and high-performing through proactive maintenance, monitoring, and assistance.
Integration & Automation
Connect your website to key business tools like CRMs and email platforms, while automating tasks for greater efficiency.
À La Carte Services
Flexible, standalone services tailored to your specific needs. Get exactly what your business requires without a full project commitment.
White Label Services
Discreet, high-quality website solutions for your clients, delivered under your brand. From strategy and content to design and development, I provide end-to-end services as a seamless extension of your team.
Perfect for agencies, freelancers, or businesses looking to scale without the overhead.
Are you an agency or a freelancer?
Development process
A clear roadmap for a successful project.
My process is designed to create a digital presence that’s intentional, effective, and aligned with your goals—whether you’re establishing credibility, modernizing an outdated site, or driving growth. Each stage is a deliberate step toward a website that delivers real results.
About me
Hi, I’m Ivan — a marketing and website specialist.
My unique blend of skills makes me the ideal choice to build a strategic website for a service-based businesses like yours.
Marketing Expertise
A strategic website is based on a deep understanding of the market and audience. My experience with buyer psychology, branding, positioning, and conversion principles ensures your website speaks directly to your ideal clients.
Design Thinking
A strategic website combines both form and function. Great design means creating a website that not only faithfully represents your brand and business, but one that is also incredibly clear and intuitive to use.
Technical Excellence
A strategic website relies on a sound technical foundation. I posses the advanced technical skills required to implement precisely what your business needs, built to the highest standards.
Why me
Why service-based businesses prefer working with me.
You need more than a website. You need a trusted partner who makes the process effortless and the outcome exceptional.
I understand your industry.
In a service-based businesses, trust is everything. I understand the intangible nature of services, and know how to communicate your value clearly and credibly when there’s nothing to show—only your reputation and expertise.
A smooth and clear process.
Never wonder what’s happening or what’s next. My clear, structured process keeps the project smooth and efficient. This approach minimizes risks, guarantees quality, and ensures your website gets delivered on schedule.
Focused on tangible results.
Every decision is grounded in your business goals—whether that’s improving credibility, attracting ideal clients, or increasing sales. We won’t settle for a website that just looks good; it needs to deliver measurable results.
Premium build quality.
You get a high-quality, technically sound website that runs smoothly, loads quickly, and is ready to adapt to your future needs. My focus on quality means no ongoing headaches—just a reliable platform that supports your business.
Everything under one roof.
You don’t have to juggle multiple vendors. I handle everything—strategy, content, design, development, hosting, integrations, and automation—delivering a complete, cohesive solution tailored to your business.
White-glove experience.
You’re never bogged down by project details. My white-glove service means I manage every aspect and support you at every turn, making the process feel effortless. You’re getting professional project management, not a second full-time job.
Proactive communication.
You always know exactly what’s happening, when, and why—you are kept in the loop. My phased process and milestone-based reviews ensure proactive updates and full transparency. Stay confident and informed without chasing answers.
A valuable consultant.
Gain a trusted partner who’s genuinely invested in your success. Beyond building your website, I freely share my marketing, design and technical expertise to help you thrive, acting as a valuable advisor for your business.
Long-term partner.
You’re not left hanging after launch. I provide ongoing support—from website management plans, to access to my professional network—ensuring your website evolves with your business and meets your changing needs.
No bull$#!t.
No fluff. No manipulation. You get straightforward, no-nonsense advice focused on what’s best for your business. I’ll tell you what’s worth doing and what’s not—even if it’s less work for me. I’m here to get results, not to pad the invoice.
No surprise invoices.
Don’t get blindsided by unexpected invoices. Every cost is approved up front, and nothing is billed without your sign-off, giving you clarity and confidence in your investment from day one. No hidden charges—just transparent pricing you can trust.
No business disruptions.
Your business keeps running while we upgrade your site. Transition to your new website smoothly and painlessly—with no downtime or lost content. I make sure nothing gets lost, preserving what’s working and improving what’s not.
First steps
Wonder what the first couple of steps look like?
The collaboration process is designed to be effortless and take as little of your time as possible. You will always know what’s next thanks to clearly stated milestones and requirements, and I will be there to guide you every step of the way.
Discovery Call
We have an informative introductory call in which I build an understanding of your business and learn about your needs.
Clarity Document
Review a document detailing your goals and requirements, and the recommended course of action for your business.
Proposal Review
I conduct preliminary research, plan out the project and send you a proposal. We confirm the deliverables and timelines.
Portfolio
Websites I've designed or developed.
Latest redesigns
Next step
Ready to take the next step?
Schedule an introductory call and get a free, zero-obligation consultation on the current state of your online presence, and what you could do to achieve your business goals.